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MEDIA RELEASE

CONTACT:
Cindy Ficorelli
Phone: (810) 606-6270
Fax: (810) 606-6279
caficorelli@genesys.org

01/30/2014

Genesys hosts Affair of the Heart gala fundraiser

(GENESEE COUNTY, MI) Genesys Heart Institute will host the third annual Affair of the Heart, Friday, Feb. 7 at Warwick Hills Golf and Country Club in Grand Blanc.
Proceeds from this year's fundraiser will help establish the joint STEMI activation-from-the-field project that will enhance communication between the hospital and EMS providers - through smart technology - to expedite patient care.

Affair of the Heart begins at 6:30 pm with a cocktail reception, followed by a strolling dinner and casino gaming that begins at 7:30 pm. Dueling pianos and dancing will start at 8:30 pm.
A late night sweet table with a Polar coffee bar begins at 9:30 pm. A prize drawing will take place at 10:30 pm, followed by more music.

Black tie is optional; red attire is encouraged.

To purchase tickets, go to www.genesys.org/affairoftheheart, or call 810-606-6364.

Nearly 250,000 people annually experience a STEMI, otherwise known as a heart attack.

ST-elevation myocardial infarction (STEMI) is caused by a blockage in a coronary artery, which stops the blood supply to the heart. Without blood, the heart muscle will die.

A STEMI is considered a life-threatening medical emergency that requires a rapid response from all members of the medical team beginning with the first responders in the field.

Through the use of smart technology, EMS providers can send cardiac information directly from the ambulance to the emergency department prior to the patient's arrival. The heart team will be ready for the patient and prepared to start treatment immediately. The driving force behind this endeavor is to open the blockage in the coronary artery as quickly as possible to save heart muscle. Receiving treatment quickly is crucial, and by working jointly with EMS partners, this team will be better able to optimize treatment for patients.

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